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ELPG ELT Marketing Conference

13 January 2010

The ELT Marketing Conference on Thursday 21 January is an important annual event that provides a valuable forum for those involved in the marketing of education to international students.

The event is organised by the English Language Promotions Group (ELPG), which is made up of English UK, the British Council, VisitBritain and UK Trade & Investment.

The quality programme includes an opening plenary from Will Kinsman and a closing plenary by Derek Williams, the author of the customer service book, 'WOW! That's What I Call Service'. There are also elective sessions on a broad range of marketing topics delivered by industry experts.

  • Will Kinsman - 'I'm a Customer, Get Me Out of Here'
  • Chris Price - 'Marketing in the Digital Age'
  • Martin Bojam - 'Branding'
  • Adrian Liley - 'Vietnam'
  • I-Graduate - 'The Student Experience'
  • Paul Mason - 'Translate your Website and Win More Business'
  • ELPG Forum Discussion - 'Maximising Exhibitions'
  • Richard Day & Jodie Gray - 'What Agents Really Want'
  • Sue Froggatt - 'Market Research'
  • Eoin Geraghty - 'Trends in the Summer Market'
  • Adrian Liley - 'Thailand'
  • Michael Carrier - 'BC Support with Promotions'
  • Dee Roach - 'Current Trends in Education'
  • Derek Williams - 'The Best Customer Service Doesn't Have to be American'  

Registration opens at 9.15am with the opening plenary session due to start at 10am. Lunch and refreshments are included and the closing plenary will finish at 4.45pm.

To view the full programme, please see the attached PDF file. To book your place, please complete the attached booking form and return it to Beth Macchi at training@englishuk.com.


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ELT Marketing Conference