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First Steps into International Markets

22 February 2016 - London

Please note this event has now passed.

Slides from the event can be downladed here.

Neil Kemp's slides can be found here.

Handouts from the event can be downloaded here.


Are you starting out in international recruitment and delivery and feel that there is such an overwhelming range of options and opportunities to choose between, that it can be hard to know where to start?

Or, do you have a limited experience of enrolling international students and are looking to develop a more strategic approach to directing your finite marketing resources in a way that maximises your impact and return of export revenue? 

This one-day conference will present all of the basic knowledge required to develop an international strategy for your institution and the confidence to take the first steps to market.

This session considers:

  • What’s been happening in the UK education export industry in the last 10 years?
  • Types of education export – International student recruitment, TNE (articulation, franchising, partnerships), other education services.
  • The size of the market within different countries and regions, looking at demographic trends
  • The established routes by which prospective students choose a destination country and course
  • International marketing i.e. country market potential analysis, market entry strategies.
  • The range of recruitment events available and their comparative popularity across territories
  • Regulations surrounding international students
  • What support is available to institutions embarking on exporting
  • How exporting could effect your business

Confirmed Speakers
Matthew Anderson, Executive Director of TVET UK
John Crick, Director, International Student Recruitment of SAE Institute
John Demer, Executive Director of FPP
Duncan Hamshere, International Trade Adviser, London International Trade Team of UK Trade & Investment London
Neil Kemp, Director of NK Education
Christine Lee, Account Manager (HE Wales, South West and FE) of British Council
Duncan Lane, Director of Advice & Training of UKCISA
John Mountford, International Director of AoC
Alex Proudfoot, Chief Executive of Study UK
Robert Taylor of Learning Impact
Kevin Van Cauter, Senior Higher Education Adviser of The British Council

Programme and format
This event will consist of a combination of speaker-lead and workshop sessions.  For the draft programme please click here.

This session is suitable for: 
College owners and Principals looking to develop an international strategy.

When and where
Monday 22 February, BIS Conference Centre, 1 Victoria St, London SW1H 0ET 
Registration: 9:00 | Start time: 9:30 | End time: 16:00 

Booking information
This is a free event. (Please note that the booking site will request a payment of £0.01, please select invoice as the method of payment. This is a function of the way the booking site is constructed, and you will not be charged).

Click here to book online via www.studyuktraining.com or contact the events team:
T: 020 7608 7090 | F: 020 7608 7961 | E: events@study-uk.org